Tipping Point is a charitable organization that raises funding and provides grants to Bay Area non-profits. Autofuss was asked to create an artistic and compelling visual representation of the impact that their efforts have had in the Bay Area for their annual fundraiser gala. We decided to install a 135 x 20ft screen as our canvas for projected content. Attendees saw the animations along the giant wall as they walked from the cocktail hour into the main event. The result was hopeful and graceful abstract representation of all the non-profit’s beneficiaries. I had the privilege of working on this project at Autofuss for a cause I truly believed in.
We based our concept on points of light to represent the 465,000 lives impacted by Tipping Point. Designer, Peter Clark came up with the idea of shooting points of light out of focus to abstract the imagery. The animation was extremely well received and was a fantastic opportunity to help leverage a charitable cause.
In order to get the points of light we filmed a variety of setups using Christmas lights on an Epic RED. We wrapped the lights around a disco ball and hung them from c-stands. A make shift turntable was created taping a circular piece of cardboard to the wheel of my electric skateboard.
Peter discovered creating filters with holes placed in front of the lens created beautiful clusters and arrays of light. We adjusted the aperture and shutter speed to change the size of the points of light. Along with rest of the design team, shot practical elements, created style frames, composited our footage, and animated it. The process was full of experimentation and lots of fun!
After shooting the lights rotating on the disco ball, we composited multiple passes together creating clusters such as this one. Each cluster represented the various communities and lives impacted by Tipping Point's efforts.
Executive Creative Direction
Design & Animation
Director of Photography
1st Assistant Camera
Behind the Scenes Cinematography
‘All Of It Now’ VJ’s